Snapchat has nearly 200 million daily users. Instagram, WhatsApp, Facebook, and many others have since successfully copied the feature, which has now almost become innate to social media.Īlthough other social apps are nibbling at Snapchat's audience, the app still boasts a huge user base and engagement scores:
An innovator in many areas, Snapchat pioneered the use of 'stories' - short messages or videos that delete themselves shortly after being posted.
